People are consuming content at faster speeds than ever, which makes short-form videos the perfect place to start creating content for today’s students. Higher education institutions engage prospective students, transfers, and parents through digital marketing in the form of websites, newsletters, social media, and emails. But one important channel may be missing: Short-form videos….
Here’s why you need to prioritize search engine optimization (SEO) for any higher education website Higher education institutions must leave no stone unturned to connect with web visitors from around the world. Yet, colleges and universities frequently ignore SEO — despite the power of a comprehensive SEO strategy to help them drive website traffic…
During a time when learning has become completely remote, crowdsourced resources have proven extremely valuable for solving problems teachers and students face. During COVID, many colleges and universities found themselves scrambling to transition to remote learning, and most of them faced problems in the process. Crowdsourcing provides tried and proven resources to help teachers…
Want to improve student enrollment at your college or university? Here’s why you need to create student personas. Student personas can make or break your digital marketing. They can help you to engage the right kind of students if you know how to use them correctly. What is a student persona? A student…
In the face of the unexpected switch to remote learning, teachers and students have both faced challenges academically, technologically, and mentally. Because of COVID-19, many higher education institutions had to move to either complete remote learning or partially online classes. This presented a number of challenges and left institutions scrambling to think of solutions…
Higher education institutions need the ability to execute seamless marketing campaigns that are on-par with the marketing prospective students and their parents see every day. Yet, getting the best bang for your bank relative to return on marketing investment takes an effective lead nurturing strategy. Now, marketing automation platforms are becoming must-have tools for colleges…
Higher education websites produce a large amount of content, and that content needs updating, cleaning, and refreshing regularly to uphold the same quality standard as your university. Your website makes the first impression on your visitors and will have the power to keep them on the site or not. Because it manages a large amount…
The coronavirus (COVID-19) pandemic is making it difficult for local and community colleges to recruit. Here’s how your school can use digital marketing to boost its enrollment. Key Takeaways COVID-19 has made higher ed recruiting harder: Small and medium schools are working harder to hit enrollment goals. Use innovative solutions: Leverage virtual tours, webinars, and…
People are looking to higher-ed websites to answers all their college questions. These institutions must offer a user experience that meets their navigation, design, and mobile usability expectations. What are the main purpose and audience groups for your higher education site? These are two important pillars to establish when setting out to improve the user…
How has the shift to remote learning affected students’ ability to learn and adapt in this new higher education environment? Over the past year, schools have been abruptly thrust into the world of virtual, remote learning. This posed challenges in adapting to the differences in online learning compared to in-person classes. With college and university…
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