How Higher Ed Websites Can Use Brand Authenticity to Optimize their Digital Content Strategy Establishing a strong brand identity takes time and effort, but there are a few key things that can make a big difference between an average brand and a great one. Developing brand authenticity in your higher ed website’s digital content strategy…
Your school’s website is HUGE! Here are 5 tips to help you keep it running at peak levels. Higher education websites are HUGE because they serve as a central resource for faculty, students, and staff. Managing all aspects of that properly can be challenging, but effective management is essential for engaging all the audiences your…
Good SEO helps your institution’s website rank higher in searches. Let’s look at how Optimizing for SEO can work for you. Ranking high on internet searches is important if the right students, and their parents, are going to find your website, and hence your school. That takes good SEO, or “search engine optimization.” With the…
Content Management Systems (CMS) are highly targeted by hackers. As security teams look for new ways to help keep your CMS secure, hackers are looking for ways to beat those new security measures. No online system is 100% hack-proof, but there are things you can do to help keep your content secure and safe from…
How marketing automation moves higher education leads through your recruitment marketing funnel faster The challenge of moving leads through the marketing funnel can be daunting for any organization, even in the higher education space. Marketing automation can benefit your institution by helping to move those leads to action. Moving leads along the path to becoming…
Types of key performance indicators your school needs to track to gauge current success and how to reach its goals Key performance indicators (KPIs) can make or break your college or university. Every institution must identify the measurable results that lead to success in order to understand its performance. Yet, the sheer volume of KPIs…
Drupal 9 has arrived — what does that mean for institution websites that still use Drupal 7 and 8? Here’s a closer look. Drupal 9 (D9) was released earlier this year and offers a number of upgrades over its predecessors, Drupal 7 and 8 (D7 and D8) As such, higher education institutions that currently use…
When it comes to the digital presence for your higher education institution, don’t settle for anything less than exceptional — here’s why you should hire a digital marketing agency that specializes in higher ed. Digital marketing has potential, particularly when it comes to your higher education institution. If you craft an effective digital marketing strategy…
Ready to take your higher education website to the next level? Here are 7 free tools that can help you do just that. Your higher education institution has a good website. But, to stand out from other colleges and universities, it needs a great website. A great college or university website makes it simple for…
Help students adjust and succeed when taking online courses for the first time Online courses are exceedingly important for today’s higher education students. Even before COVID-19, distance learning was on the rise, and now it’s a major offering from just about every institution. Yet, participating in an online class can be stressful, particularly for college…
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