Modern interactions between organizations and users are driven by engaging online experiences. People want personalization — to feel understood and recognized — and higher education audiences are no exception. The shift to digital experiences has forced organizations across industries to create more interactive, personalized content for their users and customers. Most consumers (91%) are more…
Even when you cannot be together, students can connect with each other and your institution through virtual learning COVID-19 social distancing restrictions and closures are lingering into the school year, and their end date remains unsure. It can be difficult to keep students engaged and feeling connected — to their school, to their studies, and…
COVID-19 is changing the way colleges and universities operate — and it will soon impact reputation rankings and student enrollment. Academics were once the key factor in student enrollment at higher education institutions across the United States. Now, the COVID-19 pandemic has changed the way colleges and universities operate. The pandemic will also likely change…
When you are building your own website, WordPress and Drupal are two of the most popular options, especially among higher education institutions. While they share some similarities, such as how each works with Schema.org, there are also important differences that could impact your site design and functionality far into the future. These differences could be…
Greater flexibility and opportunity are driving non-traditional enrollment in higher education programs. Here’s how your institution can give them the opportunity to succeed. Adults going to college, for the first time or for continuing education, are a significant part of the higher education landscape in the United States. More jobs require degrees than ever before,…
Digital marketing brings more potential student contacts through the sales funnel than traditional recruiting methods, and COVID-19 is making it even more important. The COVID-19 health pandemic has changed the way the world works, plays and learns. This makes digital marketing essential to those in the higher education community. With in-person campus visits largely on…
Prospective students are living in a mobile-first online world, and your web presence must be just as native to it as they are. Does anyone leave home without their cell phone anymore? That is especially true for high school and college-aged youth and adults. Many of them cannot remember a time when mobile phones did…
Drupal is one of the most popular development tools for higher education websites. Here are 5 ways your institution can get the most out of it. Learning to use Drupal does not have to be a big headache. In fact, there are many resources out there to help you create the perfect website for your…
Learn to Use SEO to Drive Better Student Enrollment For many students, finding your website is the first step to finding their way to your campus. SEO stands for Search Engine Optimization. It is a term that gets thrown around the business world and e-commerce, but what does it mean to colleges and universities trying…
In the era of COVID-19 social distancing and limited travel, more students will rely on virtual campus tours than ever. College campuses are doing their best to welcome students back to campus in the “new normal.” No one knows how long measures like masks, distancing and remote learning are going to be part of the…
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