Digital marketing brings more potential student contacts through the sales funnel than traditional recruiting methods, and COVID-19 is making it even more important. The COVID-19 health pandemic has changed the way the world works, plays and learns. This makes digital marketing essential to those in the higher education community. With in-person campus visits largely on…
Prospective students are living in a mobile-first online world, and your web presence must be just as native to it as they are. Does anyone leave home without their cell phone anymore? That is especially true for high school and college-aged youth and adults. Many of them cannot remember a time when mobile phones did…
Drupal is one of the most popular development tools for higher education websites. Here are 5 ways your institution can get the most out of it. Learning to use Drupal does not have to be a big headache. In fact, there are many resources out there to help you create the perfect website for your…
Learn to Use SEO to Drive Better Student Enrollment For many students, finding your website is the first step to finding their way to your campus. SEO stands for Search Engine Optimization. It is a term that gets thrown around the business world and e-commerce, but what does it mean to colleges and universities trying…
In the era of COVID-19 social distancing and limited travel, more students will rely on virtual campus tours than ever. College campuses are doing their best to welcome students back to campus in the “new normal.” No one knows how long measures like masks, distancing and remote learning are going to be part of the…
With COVID-19 looming over the 2020 academic year, colleges must plan to support students returning to campus. It’s time to go back to school! While a lot of the national conversation has focused on how to reopen elementary and secondary education safely, it’s important to talk about how COVID-19 will impact higher education, as well….
We get a lot of help during Ramp;D from a few familiar faces: Jane, Tim, Marie, Dylan, Mark, Gloria, Alan, Angie, and of course, office favorite, Yosef. Some of them are in high school looking at liberal arts colleges in Vermont, some of them are CSU alumni interested in giving back, then there are the…
Wondering what the update to Drupal 9 will look like? From Acquia’s Ultimate Guide accessible here: https://www.acquia.com/resources/ebooks/ultimate-guide-drupal-9 Upgrading to Drupal 9 will be relatively straightforward First, make sure your environment is compatible with the requirements for Drupal 9. The key things to note here are that Drupal 9 requires PHP 7.3 or higher and that version…
In order to redesign a website’s interface or navigation successfully, we first need to understand how it is currently being used by both internal and external audiences. Meeting with stakeholders will help us to define key business objectives, but it is equally important to hear directly from our users so that we are including their needs…
Want to show website visitors the value of your school’s degree programs? Post-graduate surveys are a great way to highlight how your school puts students on the path to successful careers. Your higher education website should include information about course offerings, culture, and other aspects of your school. But it should also show site…
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