How marketing automation moves higher education leads through your recruitment marketing funnel faster The challenge of moving leads through the marketing funnel can be daunting for any organization, even in the higher education space. Marketing automation can benefit your institution by helping to move those leads to action. Moving leads along the path to becoming…
Types of key performance indicators your school needs to track to gauge current success and how to reach its goals Key performance indicators (KPIs) can make or break your college or university. Every institution must identify the measurable results that lead to success in order to understand its performance. Yet, the sheer volume of KPIs…
Drupal 9 has arrived — what does that mean for institution websites that still use Drupal 7 and 8? Here’s a closer look. Drupal 9 (D9) was released earlier this year and offers a number of upgrades over its predecessors, Drupal 7 and 8 (D7 and D8) As such, higher education institutions that currently use…
When it comes to the digital presence for your higher education institution, don’t settle for anything less than exceptional — here’s why you should hire a digital marketing agency that specializes in higher ed. Digital marketing has potential, particularly when it comes to your higher education institution. If you craft an effective digital marketing strategy…
Ready to take your higher education website to the next level? Here are 7 free tools that can help you do just that. Your higher education institution has a good website. But, to stand out from other colleges and universities, it needs a great website. A great college or university website makes it simple for…
Help students adjust and succeed when taking online courses for the first time Online courses are exceedingly important for today’s higher education students. Even before COVID-19, distance learning was on the rise, and now it’s a major offering from just about every institution. Yet, participating in an online class can be stressful, particularly for college…
Modern interactions between organizations and users are driven by engaging online experiences. People want personalization — to feel understood and recognized — and higher education audiences are no exception. The shift to digital experiences has forced organizations across industries to create more interactive, personalized content for their users and customers. Most consumers (91%) are more…
Even when you cannot be together, students can connect with each other and your institution through virtual learning COVID-19 social distancing restrictions and closures are lingering into the school year, and their end date remains unsure. It can be difficult to keep students engaged and feeling connected — to their school, to their studies, and…
COVID-19 is changing the way colleges and universities operate — and it will soon impact reputation rankings and student enrollment. Academics were once the key factor in student enrollment at higher education institutions across the United States. Now, the COVID-19 pandemic has changed the way colleges and universities operate. The pandemic will also likely change…
When you are building your own website, WordPress and Drupal are two of the most popular options, especially among higher education institutions. While they share some similarities, such as how each works with Schema.org, there are also important differences that could impact your site design and functionality far into the future. These differences could be…
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