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Enhancing User Experiences through Strategic Usability Testing

According to a research conducted by the Nielsen Norman Group, rectifying usability issues identified during early testing can result in a reduction of development costs by a factor of 10 to 100 times. However, gaining a true comprehension of users and optimizing their experience is more akin to navigating a woven, coiling path rather than…

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3 Essential Elements for a Higher Education Website

Having a checklist or a systematic and standardized approach to tasks, procedures, or processes should not be limited only to high-stakes professions like nursing, aviation, and surgery. Applying a framework for your higher education website and UX web strategy helps your student journey and has a direct impact on your enrollment, student retention, and reputation….

Poor Website Navigation Could be Costing You Enrollments

As a potential student, navigating your university’s website should be seamless and easy. Unfortunately, many universities have fallen short when it comes to this. Needless to say, poor website navigation can significantly impact both current and prospective students ability to connect with the university to pursue enrolment, leading to frustration, confusion, and a lack of…

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Higher Education Web Design: Designing for Generation Z

In our user research at KWALL we frequently engage with prospective students and we have observed a recurring trend that sheds light on the challenges of designing for Generation Z and higher education web design. Born between the mid-1990s and early 2010s, Generation Z is the first generation to grow up entirely in the digital…

Responsive Design: Enrollment Rates and User Experience

In today’s dynamic digital landscape, responsive design has emerged as a catalyst for transforming user experiences across diverse industries. Whether it’s enrolling in a university program or ordering a pizza, responsive  web design plays a pivotal role in driving faster conversion rates and meeting user expectations.  Together, we will unravel its mysterious influence on soaring…

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University SEO Strategy: Insights and Recommendations

Our previous blog post delved into the importance of optimizing school websites to reach a broader audience. While we covered various strategies, there’s one powerful approach that often goes unnoticed: search engine optimization (SEO), or more specifically, your university SEO strategy.The best part? SEO optimization doesn’t have to break the bank. The State of SEO…

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Making Websites More Accessible for University Students

Universities must adapt and find innovative ways to capture the hearts and minds of nontraditional students. One hyperbole that comes to mind when discussing this issue is comparing navigating a traditional website as a nontraditional student. Finding one’s way through a dense jungle without any guidance or tools can be overwhelming. It is important to…

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University Website Revamp: Progressive Web Apps Walkthrough

Progressive Web Apps (PWAs) provide users with an app-like experience, all without the need for a dedicated app development process. PWAs are designed to be accessible whenever needed, without consuming precious memory or data on a smartphone. They provide an enhanced user experience, improved performance, and offline capabilities. Here’s a walkthrough of how PWAs could…

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User Insights: Informed Decisions and Web Design Success

In the dynamic landscape of web design, success is not achieved in isolation. Design does not live in a vacuum, but rather thrives in a continuous conversation with clients and users. It is through this ongoing conversation, fueled by user insights and client collaboration, that the true cornerstones of success are built. By approaching this…

Guided Pathways: Navigating the Higher Education Journey

 For many institutions, it is not uncommon for them to question if their higher education journey is truly worth it. However, KWALL, the premier web agency for higher education websites, is on a mission to make the journey worthwhile. Through our expertise in Guided Pathways, we provide innovative web development solutions. These empower institutions to…

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