Just like most industries, higher education is learning how to incorporate diversity, equity, and inclusion (DEI) into school strategies. Here are a few ways to do it right. Key Takeaways: Stay open to feedback Be transparent Invest in leadership training Promote diversity at all levels Involve students in planning Diversity, equity, and inclusion (DEI) initiatives…
Differentiate your school with a website that ticks all the right boxes, stands out from the pack, and celebrates your uniqueness. Many school websites look alike, with bland photography, taglines from the 1950s, poor color choices, and no sense of a cohesive identity. Education is experiential, and you are selling the intangible – the most…
Students will be more engaged with you and the institution when you can foster a sense of belonging and show appreciation. There’s a lot going on in the world impacting college students and young people. They may be feeling overwhelmed by life changes, uncertain about the future of in-person versus online classes, or bombarded…
It’s all about authenticity, and stock photos just won’t do. Website photography is essential for any website to keep visitors engaged, especially since 65% of people are visual learners – 80% of people remember things they see, while only 20% remember things they read. Great visuals grab and keep attention, and research…
User experience (UX) considerations help ensure your prospects can navigate your website with ease and take your desired actions. Attracting and engaging leads with your web presence is one of the most important things you can do as a modern higher education institution. Prospective students head online when they want to research a college…
When it comes to marketing anything, videos are ubiquitous, and for good reason. People share videos twice as much as they share other content, and 84% of people who responded to that study were persuaded by video to make a purchase. For institutions videography in higher ed recruiting has become a a critical part…
As the pandemic is still looming, student engagement can be more challenging than ever. People may be feeling lots of uncertainty about what the year will look like and what comes next for higher education. Students need to be engaged and inspired by your content for you to pull them in and retain them, and…
A lot happened for higher ed in 2021. Don’t miss these best blogs from KWALL from the year that was. They provide expert insights and guidance for your digital tools and experiences. Some of the biggest trends of 2021 for higher education institutions included the pandemic, shifts to online and remote learning, and a greater…
A poorly maintained website and CMS can send prospective students to your competition. Higher education has been forever reshaped by the COVID-19 pandemic. It accelerated technology adoption and shined a spotlight on the importance of a robust and well-maintained website that meets the information needs of all stakeholders and attracts new students. In this website…
Investing in copywriting for higher ed marketing helps you get better content, boost student engagement, and establish a consistent brand voice across all channels. Key Takeaways Improves audience engagement Saves time to focus on other priorities Helps establish a consistent brand voice Sets you apart from competitors Delivers personalization to your audience Pairs with design…
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