As the pandemic is still looming, student engagement can be more challenging than ever. People may be feeling lots of uncertainty about what the year will look like and what comes next for higher education. Students need to be engaged and inspired by your content for you to pull them in and retain them, and…
A lot happened for higher ed in 2021. Don’t miss these best blogs from KWALL from the year that was. They provide expert insights and guidance for your digital tools and experiences. Some of the biggest trends of 2021 for higher education institutions included the pandemic, shifts to online and remote learning, and a greater…
A poorly maintained website and CMS can send prospective students to your competition. Higher education has been forever reshaped by the COVID-19 pandemic. It accelerated technology adoption and shined a spotlight on the importance of a robust and well-maintained website that meets the information needs of all stakeholders and attracts new students. In this website…
Investing in copywriting for higher ed marketing helps you get better content, boost student engagement, and establish a consistent brand voice across all channels. Key Takeaways Improves audience engagement Saves time to focus on other priorities Helps establish a consistent brand voice Sets you apart from competitors Delivers personalization to your audience Pairs with design…
Higher education institutions are transitioning back to in-person learning, but students may still be worried about the pandemic. Here’s how to make them feel safer and more comfortable during the transition. Lots of college campuses have reopened and expect students to return to in-person classes. However, some schools are seeing resistance from students who feel…
It’s nothing new that search engine optimization (SEO) is important for any website. It is what determines search engine rankings, or how high up on the search page results your content appears when someone does an internet search. This makes formulating an effective SEO strategy for higher ed essential for any institution of…
Gen Z students care about accessibility and personalization. They are constantly using the internet, so they’re not fazed by the shift to online learning. With each new generation comes a new set of priorities, trends, and cultural shifts. Gen Z has already altered a lot about the current landscape, from social media to work to…
With the dawn of COVID, institutions of higher learning faced digital communication changes in higher education and a steep learning curve when it came to providing virtual instruction and facilitating effective communication. While many students migrated to online learning, a recent study of 3,052 students found they remain ambivalent about it, and 58% said…
Your SEO strategy is the heart of your digital recruitment strategy. The better your higher ed SEO strategy, the better your chances are of meeting recruiting targets. The first encounter between the majority of people and your university is your higher ed Website, which makes SEO very important to your outreach efforts SEO stands for…
CIO Applications named KWALL as one of the Top 10 Edtech Solution Companies for 2021, and we couldn’t be more honored for this recognition. This list of tech companies includes some of the most innovative in the industry. CIO Applications is a print and digital magazine that delivers the latest news to CIOs and business…
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