Online learning is becoming more attractive than ever as an option for parents having a hard time securing childcare coverage. Schools that make this option available are meeting a real need. It’s time for higher-education institutions to awaken to the need for opening online learning to parents. Online learning used to be the almost exclusive…
Create an optimized, immersive experience for students using lessons learned from the pandemic COVID changed the way we do pretty much everything, and there is no better example than higher education. Lockdowns and other restrictions mean students are accessing their education mostly through online courses with some face-to-face interaction. At the same time, enrollment dropped…
With the latest figures showing the largest decline in college enrollment in a decade, the marketing departments of institutions of higher learning are going all out to upstage the competition. Strategies such as PPC, social media blitzes, and engaging/inspiring content are all employed with the end goal of increasing enrollment. These efforts are laudable, but…
Students now expect a hybrid experience for their higher education where they can physically attend class and catch up with others online if they want to. Here’s how your institution can give them the student experience they demand. Following the lockdowns ushered in by the coronavirus, students no longer want to return to…
Make documents, images, and ideas available to all students, regardless of ability Online class offerings have increased accessibility to education, but not for everyone. If you look at the word “accessibility” in the dictionary, it has several definitions that all mean the same thing: The quality of being usable, reachable, obtainable. While colleges and universities…
With each passing generation, modes of communication change. Your higher ed institution needs to adapt its recruitment strategies or risk being passed over for rival colleges and universities. Just a few years ago, Baby Boomers were coming in for campus visits with their kids who were Millennials. Today, Generation X parents are coming…
A higher ed CMS may cost more than what you see upfront. What other expenses will you run into along the way? There are many different moving parts to the digital infrastructure of your institution. One important technology that gives your people the ability to manage, create, and interact with digital content is a content…
Better SEO visibility for your school website means better recruitment numbers for your university. Here’s how to prepare it for better search performance. Opting to invest in SEO for student recruitment is a good step, especially in the new normal ushered in by the coronavirus pandemic. However, seeing the enrollment numbers you desire would require…
With online education firmly established as part of the norm going forward, higher ed institutions are still being challenged to prove the value of online learning. A short while ago, an online degree would not have held the same weight in many circles as one acquired through learning in person. Online learning simply was…
Even before the pandemic, a significant number of students looked to online education as a solution to otherwise insurmountable challenges to on-campus learning. There’s been growing interest in the possibility and merits of online education, with many institutions asking questions about how to bridge the gap between the in-person learning experience and the online experience….
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