UX Design for Higher Education: Why Is UX So Important?

  User experience (UX) considerations help ensure your prospects can navigate your website with ease and take your desired actions​. Attracting and engaging leads with your web presence is one of the most important things you can do as a modern higher education institution. Prospective students head online when they want to research a college…

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Videography in Higher Ed Recruiting is More Important than Ever

  When it comes to marketing anything, videos are ubiquitous, and for good reason. People share videos twice as much as they share other content, and 84% of people who responded to that study were persuaded by video to make a purchase. For institutions videography in higher ed recruiting has become a a critical part…

7 Student Engagement Tactics You Haven’t Thought Of

As the pandemic is still looming, student engagement can be more challenging than ever. People may be feeling lots of uncertainty about what the year will look like and what comes next for higher education. Students need to be engaged and inspired by your content for you to pull them in and retain them, and…

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Boost Enrollment With KWALL CMS Support

A poorly maintained website and CMS can send prospective students to your competition. Higher education has been forever reshaped by the COVID-19 pandemic. It accelerated technology adoption and shined a spotlight on the importance of a robust and well-maintained website that meets the information needs of all stakeholders and attracts new students. In this website…

7 Reasons to Invest in Copywriting for Higher Ed Marketing

Investing in copywriting for higher ed marketing helps you get better content, boost student engagement, and establish a consistent brand voice across all channels. Key Takeaways Improves audience engagement Saves time to focus on other priorities Helps establish a consistent brand voice Sets you apart from competitors Delivers personalization to your audience  Pairs with design…

How to Convince Students It’s Safe to Return to Class

Higher education institutions are transitioning back to in-person learning, but students may still be worried about the pandemic. Here’s how to make them feel safer and more comfortable during the transition. Lots of college campuses have reopened and expect students to return to in-person classes. However, some schools are seeing resistance from students who feel…

SEO Strategy For Higher Ed: Boost Your Online Recruiting Efforts

    It’s nothing new that search engine optimization (SEO) is important for any website. It is what determines search engine rankings, or how high up on the search page results your content appears when someone does an internet search. This makes formulating an effective SEO strategy for higher ed essential for any institution of…

Online Learning for Gen Z: What the Future Holds

Gen Z students care about accessibility and personalization. They are constantly using the internet, so they’re not fazed by the shift to online learning. With each new generation comes a new set of priorities, trends, and cultural shifts. Gen Z has already altered a lot about the current landscape, from social media to work to…

5 Student Needs in Digital Communication in Higher Ed

  With the dawn of COVID, institutions of higher learning faced digital communication changes in higher education and a steep learning curve when it came to providing virtual instruction and facilitating effective communication. While many students migrated to online learning, a recent study of 3,052 students found they remain ambivalent about it, and 58% said…

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