With the latest figures showing the largest decline in college enrollment in a decade, the marketing departments of institutions of higher learning are going all out to upstage the competition. Strategies such as PPC, social media blitzes, and engaging/inspiring content are all employed with the end goal of increasing enrollment. These efforts are laudable, but…
Students now expect a hybrid experience for their higher education where they can physically attend class and catch up with others online if they want to. Here’s how your institution can give them the student experience they demand. Following the lockdowns ushered in by the coronavirus, students no longer want to return to…
Make documents, images, and ideas available to all students, regardless of ability Online class offerings have increased accessibility to education, but not for everyone. If you look at the word “accessibility” in the dictionary, it has several definitions that all mean the same thing: The quality of being usable, reachable, obtainable. While colleges and universities…
With each passing generation, modes of communication change. Your higher ed institution needs to adapt its recruitment strategies or risk being passed over for rival colleges and universities. Just a few years ago, Baby Boomers were coming in for campus visits with their kids who were Millennials. Today, Generation X parents are coming…
A higher ed CMS may cost more than what you see upfront. What other expenses will you run into along the way? There are many different moving parts to the digital infrastructure of your institution. One important technology that gives your people the ability to manage, create, and interact with digital content is a content…
Better SEO visibility for your school website means better recruitment numbers for your university. Here’s how to prepare it for better search performance. Opting to invest in SEO for student recruitment is a good step, especially in the new normal ushered in by the coronavirus pandemic. However, seeing the enrollment numbers you desire would require…
With online education firmly established as part of the norm going forward, higher ed institutions are still being challenged to prove the value of online learning. A short while ago, an online degree would not have held the same weight in many circles as one acquired through learning in person. Online learning simply was…
Even before the pandemic, a significant number of students looked to online education as a solution to otherwise insurmountable challenges to on-campus learning. There’s been growing interest in the possibility and merits of online education, with many institutions asking questions about how to bridge the gap between the in-person learning experience and the online experience….
Schools are recording steep declines in attendance during this pandemic. Higher ed institutions must reevaluate how to keep 2021’s students engaged and coming to classes. By the end of 2020, school and civil authorities were grappling with the reality of having students away from campus, or totally unreachable, due to the fear, anxiety, and uncertainty…
Only a short while ago, higher education institutions didn’t need to think much about brand reputation. But all that has changed in today’s fast-paced world Your website could be the most powerful advocate for your higher education institution’s brand reputation — if you know how to leverage its full potential. In this article, we’ll go…
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