Almost 50% of students use YouTube to research potential schools High school graduation rates flat. There a 2.5% drop in college enrollments and a general decline in requests for campus visits. Institutions of higher education must employ creative marketing techniques to lure students in the door among increased marketing competition. The most engaging…
Responsive ads are all the rage in the display ad world because of their chameleonic ability to adjust their size, appearance, and format to adapt to any screen, platform, or device. They offer a powerful tool to extoll the virtues of your school and attract students because they are optimized to fit the screen of…
Your college or university prioritizes web design and development. But, despite your best efforts, managing your school’s website is still a hassle. To alleviate this problem, you may want to run your website on WordPress. What is WordPress? WordPress is a content management system (CMS) used to run over 41% of websites worldwide. Harvard Law…
U.S. adults without college degrees who are considering additional education number in the millions, and because of the pandemic and its related job losses, interest has increased. A third of laid-off workers feel they need more education or training. However, this is not translating to higher enrollment – these same adults feel less confident about…
Is your school using YouTube for content marketing? If not, you may be missing out on a golden opportunity to boost website traffic. Higher education institutions often use web pages and blog posts for content marketing. The content provides value because it explains what a college or university offers. Yet, those interested in your school…
Proper implementation is essential for effective use of Drupal It’s no secret why Drupal is the most popular CMS among larger universities – you can create powerful higher education websites that include forums, image libraries, blogs, RSS feeds, e-commerce, and more. Not only that, but Drupal.org and many other websites offer free, downloadable modules and…
People are consuming content at faster speeds than ever, which makes short-form videos the perfect place to start creating content for today’s students. Higher education institutions engage prospective students, transfers, and parents through digital marketing in the form of websites, newsletters, social media, and emails. But one important channel may be missing: Short-form videos….
Here’s why you need to prioritize search engine optimization (SEO) for any higher education website Higher education institutions must leave no stone unturned to connect with web visitors from around the world. Yet, colleges and universities frequently ignore SEO — despite the power of a comprehensive SEO strategy to help them drive website traffic…
During a time when learning has become completely remote, crowdsourced resources have proven extremely valuable for solving problems teachers and students face. During COVID, many colleges and universities found themselves scrambling to transition to remote learning, and most of them faced problems in the process. Crowdsourcing provides tried and proven resources to help teachers…
Want to improve student enrollment at your college or university? Here’s why you need to create student personas. Student personas can make or break your digital marketing. They can help you to engage the right kind of students if you know how to use them correctly. What is a student persona? A student…
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