Your college or university offers many educational opportunities. But, to distinguish itself from other schools, you may also need to show students you can help them grow their careers. To understand why, consider the results of a recent survey of 95,505 full-time freshmen entering 148 baccalaureate institutions. In the survey, most respondents said being able…
You have a fantastic site design, great program offerings, and a socially active and beautiful campus with wonderful amenities, yet your website is not getting much traffic. There are a number of reasons this could be happening, but the most likely culprit is your content strategy. Search engines don’t only notice good websites, they notice…
Know your audience, use video, and be careful which social platform you use Online learning isn’t new, but it’s become the “new normal” of higher education because of the COVID-19 pandemic. Vaccination rates are increasing, but 33% of administrators of post-secondary schools still say they will continue to offer online course options even after…
Higher education institutions use Facebook ads to generate interest from prospective students. Thanks to Facebook lookalike audiences, colleges and universities can deliver targeted ads like never before. Facebook lookalike audiences help higher education institutions identify and connect with social media users who share attributes similar to their alumni, faculty, and students. To understand why, let’s…
Your higher education institution’s website is performing well, and you want to keep it that way, but no website stays on top on its own. To accomplish this goal, you need to prioritize regular website maintenance and optimization. In this post, we’ll go over three reasons you can’t neglect website maintenance and five steps to…
Almost 50% of students use YouTube to research potential schools High school graduation rates flat. There a 2.5% drop in college enrollments and a general decline in requests for campus visits. Institutions of higher education must employ creative marketing techniques to lure students in the door among increased marketing competition. The most engaging…
Responsive ads are all the rage in the display ad world because of their chameleonic ability to adjust their size, appearance, and format to adapt to any screen, platform, or device. They offer a powerful tool to extoll the virtues of your school and attract students because they are optimized to fit the screen of…
Your college or university prioritizes web design and development. But, despite your best efforts, managing your school’s website is still a hassle. To alleviate this problem, you may want to run your website on WordPress. What is WordPress? WordPress is a content management system (CMS) used to run over 41% of websites worldwide. Harvard Law…
U.S. adults without college degrees who are considering additional education number in the millions, and because of the pandemic and its related job losses, interest has increased. A third of laid-off workers feel they need more education or training. However, this is not translating to higher enrollment – these same adults feel less confident about…
Is your school using YouTube for content marketing? If not, you may be missing out on a golden opportunity to boost website traffic. Higher education institutions often use web pages and blog posts for content marketing. The content provides value because it explains what a college or university offers. Yet, those interested in your school…
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