In higher education, your website’s homepage is often the first point of contact between your institution and prospective students. It’s not just a digital landing page; it’s a gateway to the student experience, the starting point for their journey toward higher education. Crafting a homepage that resonates with your audience, sets the tone for your…
Over the past year, trust in higher education institutions has dropped significantly, with only 36% of American adults expressing “a great deal” or “quite a lot” of confidence in them. Factors like rising tuition costs, the impact of the COVID-19 pandemic, and doubts about the value of a college education have all fueled this growing…
Congratulations! Your hard work has paid off, and your new website is live. While it might feel like you’ve reached the finish line, the journey has just begun. Once your website is complete, it can be challenging to know what steps to take next. Adopting a “build it and they will come” attitude isn’t enough. …
Managing multi-campus websites effectively is crucial for institutions that span multiple locations. It ensures a cohesive and seamless online experience for all users. A well-designed multi-campus website helps current and prospective students easily find campus-specific information. These include resources and services, which is essential for making informed decisions and accessing support. Clear and intuitive navigation…
A school’s online reputation is just as important as its physical presence. Prospective students and parents often turn to the internet to learn about schools, making it crucial for educational institutions to manage their online image through effective online reputation management.. The recent global pandemic has turned everything related to education on its head, including…
Historically, most websites remained static, lacking the capacity for seamless evolution. Yet, today they are considered living entities. They breathe, they morph, they respond. Choosing the perfect platform for CMS migration isn’t just a decision – it’s an art. Especially for those mammoth enterprises and expansive websites, the ones carrying a universe of needs. This…
Having a checklist or a systematic and standardized approach to tasks, procedures, or processes should not be limited only to high-stakes professions like nursing, aviation, and surgery. Applying a framework for your higher education website and UX web strategy helps your student journey and has a direct impact on your enrollment, student retention, and reputation….
As a potential student, navigating your university’s website should be seamless and easy. Unfortunately, many universities have fallen short when it comes to this. Needless to say, poor website navigation can significantly impact both current and prospective students ability to connect with the university to pursue enrolment, leading to frustration, confusion, and a lack of…
Our previous blog post delved into the importance of optimizing school websites to reach a broader audience. While we covered various strategies, there’s one powerful approach that often goes unnoticed: search engine optimization (SEO), or more specifically, your university SEO strategy.The best part? SEO optimization doesn’t have to break the bank. The State of SEO…
Universities must adapt and find innovative ways to capture the hearts and minds of nontraditional students. One hyperbole that comes to mind when discussing this issue is comparing navigating a traditional website as a nontraditional student. Finding one’s way through a dense jungle without any guidance or tools can be overwhelming. It is important to…
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