Higher education institutions are transitioning back to in-person learning, but students may still be worried about the pandemic. Here’s how to make them feel safer and more comfortable during the transition. Lots of college campuses have reopened and expect students to return to in-person classes. However, some schools are seeing resistance from students who feel…
Gen Z students care about accessibility and personalization. They are constantly using the internet, so they’re not fazed by the shift to online learning. With each new generation comes a new set of priorities, trends, and cultural shifts. Gen Z has already altered a lot about the current landscape, from social media to work to…
With the dawn of COVID, institutions of higher learning faced digital communication changes in higher education and a steep learning curve when it came to providing virtual instruction and facilitating effective communication. While many students migrated to online learning, a recent study of 3,052 students found they remain ambivalent about it, and 58% said…
Students now expect a hybrid experience for their higher education where they can physically attend class and catch up with others online if they want to. Here’s how your institution can give them the student experience they demand. Following the lockdowns ushered in by the coronavirus, students no longer want to return to…
With each passing generation, modes of communication change. Your higher ed institution needs to adapt its recruitment strategies or risk being passed over for rival colleges and universities. Just a few years ago, Baby Boomers were coming in for campus visits with their kids who were Millennials. Today, Generation X parents are coming…
With online education firmly established as part of the norm going forward, higher ed institutions are still being challenged to prove the value of online learning. A short while ago, an online degree would not have held the same weight in many circles as one acquired through learning in person. Online learning simply was…
Even before the pandemic, a significant number of students looked to online education as a solution to otherwise insurmountable challenges to on-campus learning. There’s been growing interest in the possibility and merits of online education, with many institutions asking questions about how to bridge the gap between the in-person learning experience and the online experience….
Schools are recording steep declines in attendance during this pandemic. Higher ed institutions must reevaluate how to keep 2021’s students engaged and coming to classes. By the end of 2020, school and civil authorities were grappling with the reality of having students away from campus, or totally unreachable, due to the fear, anxiety, and uncertainty…
Only a short while ago, higher education institutions didn’t need to think much about brand reputation. But all that has changed in today’s fast-paced world Your website could be the most powerful advocate for your higher education institution’s brand reputation — if you know how to leverage its full potential. In this article, we’ll go…
The digital marketing and communication lessons of the pandemic will help higher ed institutions connect with recruits and their parents in 2021 and beyond One of the most enduring aspects of the coronavirus pandemic is the level of restraint it has introduced in our daily lives. Our attitudes and behavior have changed as a result,…
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