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Fewer International Students? Here Are 4 Easy Solutions

Are International Students Shying Away from U.S. Colleges? Data suggests they might be, but there’s something your institution can do to reach them. Present numbers indicate that fewer international students enrolled in U.S. universities and colleges at the start of the 2020-2021 academic year. This is most likely due to concerns about the coronavirus pandemic,…

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How to Build a Virtual Student Support Network

The COVID-19 pandemic created many new challenges for higher education learners. The crisis forced students to complete their coursework at home, and it’s harder than ever for them to engage with their peers. Students depend on virtual learning and socializing experiences more now than ever before. Student support networks provide a much-needed remedy to the…

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Has Your Higher Ed Website Become Frankenstein’s Monster?

Stop the chaos and reach your goals with an effective website governance plan Your institution of higher learning built an informative, engaging website that everyone is proud of. But that was a year ago. What are you doing to keep the site’s content fresh and relevant? If you don’t have a plan for website governance,…

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How to Be Transparent About COVID-19 Conditions at Your College

​ As vaccination rates rise, colleges are opening their campuses again and trying to attract new students, but this doesn’t mean that the COVID-19 pandemic is over. Infection rates are falling, but COVID variants and SARS-CoV-2 (the coronavirus that caused the COVID-19 disease) still exist, and epidemiologists say that the virus is shifting from a…

Are Your Students Landing Good Jobs After They Graduate?

Your college or university offers many educational opportunities. But, to distinguish itself from other schools, you may also need to show students you can help them grow their careers. To understand why, consider the results of a recent survey of 95,505 full-time freshmen entering 148 baccalaureate institutions. In the survey, most respondents said being able…

Online Learning: How to Promote Your Remote Classroom

Know your audience, use video, and be careful which social platform you use ​ Online learning isn’t new, but it’s become the “new normal” of higher education because of the COVID-19 pandemic. Vaccination rates are increasing, but 33% of administrators of post-secondary schools still say they will continue to offer online course options even after…

Facebook Lookalike Audiences: Everything You Need to Know

Higher education institutions use Facebook ads to generate interest from prospective students. Thanks to Facebook lookalike audiences, colleges and universities can deliver targeted ads like never before. Facebook lookalike audiences help higher education institutions identify and connect with social media users who share attributes similar to their alumni, faculty, and students. To understand why, let’s…

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8 Steps to Keep Your Higher Ed Website on Track

Your higher education institution’s website is performing well, and you want to keep it that way, but no website stays on top on its own.  To accomplish this goal, you need to prioritize regular website maintenance and optimization. In this post, we’ll go over three reasons you can’t neglect website maintenance and five steps to…

How to Convince Adult Learners of the Value of a College Degree

U.S. adults without college degrees who are considering additional education number in the millions, and because of the pandemic and its related job losses, interest has increased. A third of laid-off workers feel they need more education or training. However, this is not translating to higher enrollment – these same adults feel less confident about…

6 Ways Crowdsourced Resources Helped Higher Ed

During a time when learning has become completely remote, crowdsourced resources have proven extremely valuable for solving problems teachers and students face. ​ During COVID, many colleges and universities found themselves scrambling to transition to remote learning, and most of them faced problems in the process. Crowdsourcing provides tried and proven resources to help teachers…

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