In the face of the unexpected switch to remote learning, teachers and students have both faced challenges academically, technologically, and mentally. Because of COVID-19, many higher education institutions had to move to either complete remote learning or partially online classes. This presented a number of challenges and left institutions scrambling to think of solutions…
Higher education institutions need the ability to execute seamless marketing campaigns that are on-par with the marketing prospective students and their parents see every day. Yet, getting the best bang for your bank relative to return on marketing investment takes an effective lead nurturing strategy. Now, marketing automation platforms are becoming must-have tools for colleges…
The coronavirus (COVID-19) pandemic is making it difficult for local and community colleges to recruit. Here’s how your school can use digital marketing to boost its enrollment. Key Takeaways COVID-19 has made higher ed recruiting harder: Small and medium schools are working harder to hit enrollment goals. Use innovative solutions: Leverage virtual tours, webinars, and…
The coronavirus (COVID-19) pandemic has transformed the way local and community colleges connect with students — and its presence will continue to be felt into 2021. COVID-19 made 2020 an unprecedented year, particularly for higher education institutions. Going forward, COVID-19 will have far-flung effects on local and community colleges and their students — but…
Your school’s website is HUGE! Here are 5 tips to help you keep it running at peak levels. Higher education websites are HUGE because they serve as a central resource for faculty, students, and staff. Managing all aspects of that properly can be challenging, but effective management is essential for engaging all the audiences your…
Good SEO helps your institution’s website rank higher in searches. Let’s look at how Optimizing for SEO can work for you. Ranking high on internet searches is important if the right students, and their parents, are going to find your website, and hence your school. That takes good SEO, or “search engine optimization.” With the…
How marketing automation moves higher education leads through your recruitment marketing funnel faster The challenge of moving leads through the marketing funnel can be daunting for any organization, even in the higher education space. Marketing automation can benefit your institution by helping to move those leads to action. Moving leads along the path to becoming…
Types of key performance indicators your school needs to track to gauge current success and how to reach its goals Key performance indicators (KPIs) can make or break your college or university. Every institution must identify the measurable results that lead to success in order to understand its performance. Yet, the sheer volume of KPIs…
Ready to take your higher education website to the next level? Here are 7 free tools that can help you do just that. Your higher education institution has a good website. But, to stand out from other colleges and universities, it needs a great website. A great college or university website makes it simple for…
Help students adjust and succeed when taking online courses for the first time Online courses are exceedingly important for today’s higher education students. Even before COVID-19, distance learning was on the rise, and now it’s a major offering from just about every institution. Yet, participating in an online class can be stressful, particularly for college…
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