Good SEO helps your institution’s website rank higher in searches. Let’s look at how Optimizing for SEO can work for you. Ranking high on internet searches is important if the right students, and their parents, are going to find your website, and hence your school. That takes good SEO, or “search engine optimization.” With the…
How marketing automation moves higher education leads through your recruitment marketing funnel faster The challenge of moving leads through the marketing funnel can be daunting for any organization, even in the higher education space. Marketing automation can benefit your institution by helping to move those leads to action. Moving leads along the path to becoming…
Types of key performance indicators your school needs to track to gauge current success and how to reach its goals Key performance indicators (KPIs) can make or break your college or university. Every institution must identify the measurable results that lead to success in order to understand its performance. Yet, the sheer volume of KPIs…
Ready to take your higher education website to the next level? Here are 7 free tools that can help you do just that. Your higher education institution has a good website. But, to stand out from other colleges and universities, it needs a great website. A great college or university website makes it simple for…
Help students adjust and succeed when taking online courses for the first time Online courses are exceedingly important for today’s higher education students. Even before COVID-19, distance learning was on the rise, and now it’s a major offering from just about every institution. Yet, participating in an online class can be stressful, particularly for college…
Even when you cannot be together, students can connect with each other and your institution through virtual learning COVID-19 social distancing restrictions and closures are lingering into the school year, and their end date remains unsure. It can be difficult to keep students engaged and feeling connected — to their school, to their studies, and…
COVID-19 is changing the way colleges and universities operate — and it will soon impact reputation rankings and student enrollment. Academics were once the key factor in student enrollment at higher education institutions across the United States. Now, the COVID-19 pandemic has changed the way colleges and universities operate. The pandemic will also likely change…
Greater flexibility and opportunity are driving non-traditional enrollment in higher education programs. Here’s how your institution can give them the opportunity to succeed. Adults going to college, for the first time or for continuing education, are a significant part of the higher education landscape in the United States. More jobs require degrees than ever before,…
With COVID-19 looming over the 2020 academic year, colleges must plan to support students returning to campus. It’s time to go back to school! While a lot of the national conversation has focused on how to reopen elementary and secondary education safely, it’s important to talk about how COVID-19 will impact higher education, as well….
In order to redesign a website’s interface or navigation successfully, we first need to understand how it is currently being used by both internal and external audiences. Meeting with stakeholders will help us to define key business objectives, but it is equally important to hear directly from our users so that we are including their needs…
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