7 Reasons to Invest in Copywriting for Higher Ed Marketing

Bykwall Reading Time: 5 minutes

Investing in copywriting for higher ed marketing helps you get better content, boost student engagement, and establish a consistent brand voice across all channels. Key Takeaways Improves audience engagement Saves time to focus on other priorities Helps establish a consistent brand voice Sets you apart from competitors Delivers personalization to your audience  Pairs with design…

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5 Marketing Tips: Make Your Student Recruitment Pandemic-Proof

Bykwall Reading Time: 5 minutes

The digital marketing and communication lessons of the pandemic will help higher ed institutions connect with recruits and their parents in 2021 and beyond ​One of the most enduring aspects of the coronavirus pandemic is the level of restraint it has introduced in our daily lives. Our attitudes and behavior have changed as a result,…

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