Many organizations view their website as a one-time investment, but neglecting ongoing optimization can lead to serious consequences. Slow load times, security vulnerabilities, and poor user experience (UX) not only drive users away but also hurt search rankings and brand credibility. This article explores the hidden costs of an unoptimized website and how continuous improvement…
Congratulations! Your hard work has paid off, and your new website is live. While it might feel like you’ve reached the finish line, the journey has just begun. Once your website is complete, it can be challenging to know what steps to take next. Adopting a “build it and they will come” attitude isn’t enough. …
Our previous blog post delved into the importance of optimizing school websites to reach a broader audience. While we covered various strategies, there’s one powerful approach that often goes unnoticed: search engine optimization (SEO), or more specifically, your university SEO strategy.The best part? SEO optimization doesn’t have to break the bank. The State of SEO…
It’s nothing new that search engine optimization (SEO) is important for any website. It is what determines search engine rankings, or how high up on the search page results your content appears when someone does an internet search. This makes formulating an effective SEO strategy for higher ed essential for any institution of…
Your SEO strategy is the heart of your digital recruitment strategy. The better your higher ed SEO strategy, the better your chances are of meeting recruiting targets. The first encounter between the majority of people and your university is your higher ed Website, which makes SEO very important to your outreach efforts SEO stands for…
With the latest figures showing the largest decline in college enrollment in a decade, the marketing departments of institutions of higher learning are going all out to upstage the competition. Strategies such as PPC, social media blitzes, and engaging/inspiring content are all employed with the end goal of increasing enrollment. These efforts are laudable, but…
Better SEO visibility for your school website means better recruitment numbers for your university. Here’s how to prepare it for better search performance. Opting to invest in SEO for student recruitment is a good step, especially in the new normal ushered in by the coronavirus pandemic. However, seeing the enrollment numbers you desire would require…
You have a fantastic site design, great program offerings, and a socially active and beautiful campus with wonderful amenities, yet your website is not getting much traffic. There are a number of reasons this could be happening, but the most likely culprit is your content strategy. Search engines don’t only notice good websites, they notice…
Responsive ads are all the rage in the display ad world because of their chameleonic ability to adjust their size, appearance, and format to adapt to any screen, platform, or device. They offer a powerful tool to extoll the virtues of your school and attract students because they are optimized to fit the screen of…
Here’s why you need to prioritize search engine optimization (SEO) for any higher education website Higher education institutions must leave no stone unturned to connect with web visitors from around the world. Yet, colleges and universities frequently ignore SEO — despite the power of a comprehensive SEO strategy to help them drive website traffic…
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