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Information Architecture and User-Centered Design

Information Architecture is the science that organizes and classifies digital information so site visitors can find and use it without frustration. At its core, it helps classify content in a clear and understandable way so that users can easily understand the relations between the content, finding information with less effort on your website navigation. Where…

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Transforming UX for higher ed, government, and enterprises

Custom Web Development and Design Experts for Universities For higher education institutions, we understand the unique challenges of engaging and retaining students in a rapidly changing digital landscape.  Challenges we excel at:  Content Management: Whether you need to migrate a massive 10,000-page website or update a decade’s worth of outdated content. We take pride in…

How to Nail Your Brand Identity With Your School Website Design

Differentiate your school with a website that ticks all the right boxes, stands out from the pack, and celebrates your uniqueness. Many school websites look alike, with bland photography, taglines from the 1950s, poor color choices, and no sense of a cohesive identity. Education is experiential, and you are selling the intangible – the most…

UX Design for Higher Education: Why Is UX So Important?

  User experience (UX) considerations help ensure your prospects can navigate your website with ease and take your desired actions​. Attracting and engaging leads with your web presence is one of the most important things you can do as a modern higher education institution. Prospective students head online when they want to research a college…

What Are Student Personas? Everything You Need to Know

Want to improve student enrollment at your college or university? Here’s why you need to create student personas. ​ ​ Student personas can make or break your digital marketing. They can help you to engage the right kind of students if you know how to use them correctly. What is a student persona? A student…

Quality User Experience Tips for Your Higher Ed Website

People are looking to higher-ed websites to answers all their college questions. These institutions must offer a user experience that meets their navigation, design, and mobile usability expectations. What are the main purpose and audience groups for your higher education site? These are two important pillars to establish when setting out to improve the user…

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