User experience (UX) considerations help ensure your prospects can navigate your website with ease and take your desired actions. Attracting and engaging leads with your web presence is one of the most important things you can do as a modern higher education institution. Prospective students head online when they want to research a college…
Want to improve student enrollment at your college or university? Here’s why you need to create student personas. Student personas can make or break your digital marketing. They can help you to engage the right kind of students if you know how to use them correctly. What is a student persona? A student…
People are looking to higher-ed websites to answers all their college questions. These institutions must offer a user experience that meets their navigation, design, and mobile usability expectations. What are the main purpose and audience groups for your higher education site? These are two important pillars to establish when setting out to improve the user…
We get a lot of help during Ramp;D from a few familiar faces: Jane, Tim, Marie, Dylan, Mark, Gloria, Alan, Angie, and of course, office favorite, Yosef. Some of them are in high school looking at liberal arts colleges in Vermont, some of them are CSU alumni interested in giving back, then there are the…
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