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Building a Web Platform to Empower Your SEO Strategy

Better SEO visibility for your school website means better recruitment numbers for your university. Here’s how to prepare it for better search performance. Opting to invest in SEO for student recruitment is a good step, especially in the new normal ushered in by the coronavirus pandemic. However, seeing the enrollment numbers you desire would require…

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Could This Be Online Learning’s Finest Hour?

Even before the pandemic, a significant number of students looked to online education as a solution to otherwise insurmountable challenges to on-campus learning. There’s been growing interest in the possibility and merits of online education, with many institutions asking questions about how to bridge the gap between the in-person learning experience and the online experience….

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Build a Positive Reputation for Your School’s Target Audience

Only a short while ago, higher education institutions didn’t need to think much about brand reputation. But all that has changed in today’s fast-paced world Your website could be the most powerful advocate for your higher education institution’s brand reputation — if you know how to leverage its full potential. In this article, we’ll go…

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Fewer International Students? Here Are 4 Easy Solutions

Are International Students Shying Away from U.S. Colleges? Data suggests they might be, but there’s something your institution can do to reach them. Present numbers indicate that fewer international students enrolled in U.S. universities and colleges at the start of the 2020-2021 academic year. This is most likely due to concerns about the coronavirus pandemic,…

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CMS Data Migration for Higher Ed Websites

Embarking on a data migration to a new CMS for your college or university may leave you fraught with worry about all the things that could go wrong. But with the right partner, it doesn’t have to be that way. Over time, as the needs of students and requirements of higher education change, you may…

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How to Build a Virtual Student Support Network

The COVID-19 pandemic created many new challenges for higher education learners. The crisis forced students to complete their coursework at home, and it’s harder than ever for them to engage with their peers. Students depend on virtual learning and socializing experiences more now than ever before. Student support networks provide a much-needed remedy to the…

How Online Marketing Can You Rebound From COVID-19

The Covid-19 pandemic led to severe declines in college enrollment, and community colleges were hit the hardest. In 2020, fall college enrollment had an unprecedented 6.8% decline, and the decline was highest among low-income high school students. In contrast, enrollment in public four-year colleges from students at high-income schools was unaffected. Right now, enrollment is…

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Has Your Higher Ed Website Become Frankenstein’s Monster?

Stop the chaos and reach your goals with an effective website governance plan Your institution of higher learning built an informative, engaging website that everyone is proud of. But that was a year ago. What are you doing to keep the site’s content fresh and relevant? If you don’t have a plan for website governance,…

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How to Be Transparent About COVID-19 Conditions at Your College

​ As vaccination rates rise, colleges are opening their campuses again and trying to attract new students, but this doesn’t mean that the COVID-19 pandemic is over. Infection rates are falling, but COVID variants and SARS-CoV-2 (the coronavirus that caused the COVID-19 disease) still exist, and epidemiologists say that the virus is shifting from a…

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8 Steps to Keep Your Higher Ed Website on Track

Your higher education institution’s website is performing well, and you want to keep it that way, but no website stays on top on its own.  To accomplish this goal, you need to prioritize regular website maintenance and optimization. In this post, we’ll go over three reasons you can’t neglect website maintenance and five steps to…

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