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Fewer International Students? Here Are 4 Easy Solutions

Are International Students Shying Away from U.S. Colleges? Data suggests they might be, but there’s something your institution can do to reach them. Present numbers indicate that fewer international students enrolled in U.S. universities and colleges at the start of the 2020-2021 academic year. This is most likely due to concerns about the coronavirus pandemic,…

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CMS Data Migration for Higher Ed Websites

Embarking on a data migration to a new CMS for your college or university may leave you fraught with worry about all the things that could go wrong. But with the right partner, it doesn’t have to be that way. Over time, as the needs of students and requirements of higher education change, you may…

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How to Build a Virtual Student Support Network

The COVID-19 pandemic created many new challenges for higher education learners. The crisis forced students to complete their coursework at home, and it’s harder than ever for them to engage with their peers. Students depend on virtual learning and socializing experiences more now than ever before. Student support networks provide a much-needed remedy to the…

How Online Marketing Can You Rebound From COVID-19

The Covid-19 pandemic led to severe declines in college enrollment, and community colleges were hit the hardest. In 2020, fall college enrollment had an unprecedented 6.8% decline, and the decline was highest among low-income high school students. In contrast, enrollment in public four-year colleges from students at high-income schools was unaffected. Right now, enrollment is…

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Has Your Higher Ed Website Become Frankenstein’s Monster?

Stop the chaos and reach your goals with an effective website governance plan Your institution of higher learning built an informative, engaging website that everyone is proud of. But that was a year ago. What are you doing to keep the site’s content fresh and relevant? If you don’t have a plan for website governance,…

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How to Be Transparent About COVID-19 Conditions at Your College

​ As vaccination rates rise, colleges are opening their campuses again and trying to attract new students, but this doesn’t mean that the COVID-19 pandemic is over. Infection rates are falling, but COVID variants and SARS-CoV-2 (the coronavirus that caused the COVID-19 disease) still exist, and epidemiologists say that the virus is shifting from a…

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8 Steps to Keep Your Higher Ed Website on Track

Your higher education institution’s website is performing well, and you want to keep it that way, but no website stays on top on its own.  To accomplish this goal, you need to prioritize regular website maintenance and optimization. In this post, we’ll go over three reasons you can’t neglect website maintenance and five steps to…

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Short-Form Videos are Essential Tools for Engaging Students

Almost 50% of students use YouTube to research potential schools ​ ​ High school graduation rates flat. There a 2.5% drop in college enrollments and a general decline in requests for campus visits. Institutions of higher education must employ creative marketing techniques to lure students in the door among increased marketing competition. The most engaging…

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Responsive Ads: Broaden Your Reach with Students

Responsive ads are all the rage in the display ad world because of their chameleonic ability to adjust their size, appearance, and format to adapt to any screen, platform, or device. They offer a powerful tool to extoll the virtues of your school and attract students because they are optimized to fit the screen of…

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Should You Run Your Website on WordPress?

Your college or university prioritizes web design and development. But, despite your best efforts, managing your school’s website is still a hassle. To alleviate this problem, you may want to run your website on WordPress. What is WordPress? WordPress is a content management system (CMS) used to run over 41% of websites worldwide. Harvard Law…

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