Higher education institutions need the ability to execute seamless marketing campaigns that are on-par with the marketing prospective students and their parents see every day. Yet, getting the best bang for your bank relative to return on marketing investment takes an effective lead nurturing strategy. Now, marketing automation platforms are becoming must-have tools for colleges…
How has the shift to remote learning affected students’ ability to learn and adapt in this new higher education environment? Over the past year, schools have been abruptly thrust into the world of virtual, remote learning. This posed challenges in adapting to the differences in online learning compared to in-person classes. With college and university…
Ready to overhaul your higher ed institution’s website? Here’s why you should consider WordPress. If your college or university is ready to update its website, it may be time to consider WordPress. This content management system (CMS) should be in the discussion with Drupel as one of the top choices for schools that want the…
The coronavirus (COVID-19) pandemic has transformed the way local and community colleges connect with students — and its presence will continue to be felt into 2021. COVID-19 made 2020 an unprecedented year, particularly for higher education institutions. Going forward, COVID-19 will have far-flung effects on local and community colleges and their students — but…
Your college or university has a story to tell — here’s how to share it across multiple marketing channels. Your institution has a rich history, distinct culture, and other features that distinguish it from other schools. By using appropriate digital marketing channels, you can share this information with a global audience and tell your school’s…
Optimize your higher ed website’s content with Drupal’s CMS Drupal’s multi-faceted Content Management System (CMS) makes it efficient and effective for higher education institutions. Typically, higher ed websites have a lot of content that needs to be accessible to students, faculty, and prospects. With the help of Drupal, your institution can optimize, expand, and update…
How Higher Ed Websites Can Use Brand Authenticity to Optimize their Digital Content Strategy Establishing a strong brand identity takes time and effort, but there are a few key things that can make a big difference between an average brand and a great one. Developing brand authenticity in your higher ed website’s digital content strategy…
Your school’s website is HUGE! Here are 5 tips to help you keep it running at peak levels. Higher education websites are HUGE because they serve as a central resource for faculty, students, and staff. Managing all aspects of that properly can be challenging, but effective management is essential for engaging all the audiences your…
Content Management Systems (CMS) are highly targeted by hackers. As security teams look for new ways to help keep your CMS secure, hackers are looking for ways to beat those new security measures. No online system is 100% hack-proof, but there are things you can do to help keep your content secure and safe from…
How marketing automation moves higher education leads through your recruitment marketing funnel faster The challenge of moving leads through the marketing funnel can be daunting for any organization, even in the higher education space. Marketing automation can benefit your institution by helping to move those leads to action. Moving leads along the path to becoming…
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