Almost 50% of students use YouTube to research potential schools High school graduation rates flat. There a 2.5% drop in college enrollments and a general decline in requests for campus visits. Institutions of higher education must employ creative marketing techniques to lure students in the door among increased marketing competition. The most engaging…
Responsive ads are all the rage in the display ad world because of their chameleonic ability to adjust their size, appearance, and format to adapt to any screen, platform, or device. They offer a powerful tool to extoll the virtues of your school and attract students because they are optimized to fit the screen of…
Your college or university prioritizes web design and development. But, despite your best efforts, managing your school’s website is still a hassle. To alleviate this problem, you may want to run your website on WordPress. What is WordPress? WordPress is a content management system (CMS) used to run over 41% of websites worldwide. Harvard Law…
Proper implementation is essential for effective use of Drupal It’s no secret why Drupal is the most popular CMS among larger universities – you can create powerful higher education websites that include forums, image libraries, blogs, RSS feeds, e-commerce, and more. Not only that, but Drupal.org and many other websites offer free, downloadable modules and…
Higher education institutions need the ability to execute seamless marketing campaigns that are on-par with the marketing prospective students and their parents see every day. Yet, getting the best bang for your bank relative to return on marketing investment takes an effective lead nurturing strategy. Now, marketing automation platforms are becoming must-have tools for colleges…
How has the shift to remote learning affected students’ ability to learn and adapt in this new higher education environment? Over the past year, schools have been abruptly thrust into the world of virtual, remote learning. This posed challenges in adapting to the differences in online learning compared to in-person classes. With college and university…
Ready to overhaul your higher ed institution’s website? Here’s why you should consider WordPress. If your college or university is ready to update its website, it may be time to consider WordPress. This content management system (CMS) should be in the discussion with Drupel as one of the top choices for schools that want the…
The coronavirus (COVID-19) pandemic has transformed the way local and community colleges connect with students — and its presence will continue to be felt into 2021. COVID-19 made 2020 an unprecedented year, particularly for higher education institutions. Going forward, COVID-19 will have far-flung effects on local and community colleges and their students — but…
Your college or university has a story to tell — here’s how to share it across multiple marketing channels. Your institution has a rich history, distinct culture, and other features that distinguish it from other schools. By using appropriate digital marketing channels, you can share this information with a global audience and tell your school’s…
Optimize your higher ed website’s content with Drupal’s CMS Drupal’s multi-faceted Content Management System (CMS) makes it efficient and effective for higher education institutions. Typically, higher ed websites have a lot of content that needs to be accessible to students, faculty, and prospects. With the help of Drupal, your institution can optimize, expand, and update…
End of content
End of content