The coronavirus (COVID-19) pandemic has transformed the way local and community colleges connect with students — and its presence will continue to be felt into 2021. COVID-19 made 2020 an unprecedented year, particularly for higher education institutions. Going forward, COVID-19 will have far-flung effects on local and community colleges and their students — but…
Your college or university has a story to tell — here’s how to share it across multiple marketing channels. Your institution has a rich history, distinct culture, and other features that distinguish it from other schools. By using appropriate digital marketing channels, you can share this information with a global audience and tell your school’s…
Optimize your higher ed website’s content with Drupal’s CMS Drupal’s multi-faceted Content Management System (CMS) makes it efficient and effective for higher education institutions. Typically, higher ed websites have a lot of content that needs to be accessible to students, faculty, and prospects. With the help of Drupal, your institution can optimize, expand, and update…
How Higher Ed Websites Can Use Brand Authenticity to Optimize their Digital Content Strategy Establishing a strong brand identity takes time and effort, but there are a few key things that can make a big difference between an average brand and a great one. Developing brand authenticity in your higher ed website’s digital content strategy…
Your school’s website is HUGE! Here are 5 tips to help you keep it running at peak levels. Higher education websites are HUGE because they serve as a central resource for faculty, students, and staff. Managing all aspects of that properly can be challenging, but effective management is essential for engaging all the audiences your…
Content Management Systems (CMS) are highly targeted by hackers. As security teams look for new ways to help keep your CMS secure, hackers are looking for ways to beat those new security measures. No online system is 100% hack-proof, but there are things you can do to help keep your content secure and safe from…
How marketing automation moves higher education leads through your recruitment marketing funnel faster The challenge of moving leads through the marketing funnel can be daunting for any organization, even in the higher education space. Marketing automation can benefit your institution by helping to move those leads to action. Moving leads along the path to becoming…
Drupal 9 has arrived — what does that mean for institution websites that still use Drupal 7 and 8? Here’s a closer look. Drupal 9 (D9) was released earlier this year and offers a number of upgrades over its predecessors, Drupal 7 and 8 (D7 and D8) As such, higher education institutions that currently use…
When it comes to the digital presence for your higher education institution, don’t settle for anything less than exceptional — here’s why you should hire a digital marketing agency that specializes in higher ed. Digital marketing has potential, particularly when it comes to your higher education institution. If you craft an effective digital marketing strategy…
Ready to take your higher education website to the next level? Here are 7 free tools that can help you do just that. Your higher education institution has a good website. But, to stand out from other colleges and universities, it needs a great website. A great college or university website makes it simple for…
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