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Reputation and COVID-19: Far More than Academics

COVID-19 is changing the way colleges and universities operate — and it will soon impact reputation rankings and student enrollment. Academics were once the key factor in student enrollment at higher education institutions across the United States. Now, the COVID-19 pandemic has changed the way colleges and universities operate. The pandemic will also likely change…

What’s the Difference Between Drupal and WordPress?

When you are building your own website, WordPress and Drupal are two of the most popular options, especially among higher education institutions. While they share some similarities, such as how each works with Schema.org, there are also important differences that could impact your site design and functionality far into the future. These differences could be…

Digital Marketing is the New Normal for Higher Ed

Digital marketing brings more potential student contacts through the sales funnel than traditional recruiting methods, and COVID-19 is making it even more important. The COVID-19 health pandemic has changed the way the world works, plays and learns. This makes digital marketing essential to those in the higher education community. With in-person campus visits largely on…

Why Mobile-First Design Is Essential in Higher Ed

Prospective students are living in a mobile-first online world, and your web presence must be just as native to it as they are. Does anyone leave home without their cell phone anymore? That is especially true for high school and college-aged youth and adults. Many of them cannot remember a time when mobile phones did…

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Virtual Tours of College Campuses Are More Vital Than Ever

In the era of COVID-19 social distancing and limited travel, more students will rely on virtual campus tours than ever. College campuses are doing their best to welcome students back to campus in the “new normal.” No one knows how long measures like masks, distancing and remote learning are going to be part of the…

Drupal 9 Prep – Get ready for the update

Wondering what the update to Drupal 9 will look like? From Acquia’s Ultimate Guide accessible here: https://www.acquia.com/resources/ebooks/ultimate-guide-drupal-9 Upgrading to Drupal 9 will be relatively straightforward First, make sure your environment is compatible with the requirements for Drupal 9. The key things to note here are that Drupal 9 requires PHP 7.3 or higher and that version…

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What Students Aren’t Finding On Your Higher Ed Website

In order to redesign a website’s interface or navigation successfully, we first need to understand how it is currently being used by both internal and external audiences. Meeting with stakeholders will help us to define key business objectives, but it is equally important to hear directly from our users so that we are including their needs…

Guided Pathways

Many community colleges are implementing a new framework that puts student success and outcomes first. Students focus on what job or field they are interested in, then backtrack to what programs will get them there. This is the opposite way many institutions present their programs.  This style of academic planning goes by a few different…

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