Programs · Enablement
Training & Optimization
so your team doesn’t need us forever.
Editor training, governance workshops, CMS playbooks, and ongoing analytics-driven optimization. We build your team’s capability alongside the site, so when we step back, you don’t need us for the routine work. The agency that teaches you to fish, not just sells you the fish.
What’s included
What you get.
01 · QUARTERLY WORKSHOPS
Hands-on training built around your gaps.
Four workshops per year, tailored each quarter based on what we observe in site audits and your team’s support patterns. Topics range from content governance and accessible writing to CMS feature training and analytics interpretation.
02 · CMS PLAYBOOK
A reference your editors will actually use.
A practical, living document covering how to create and publish each content type on your site: naming conventions, image standards, SEO field guidance, workflow steps. We update it whenever the site changes so it never goes stale.
03 · MONTHLY OFFICE HOURS
Open Q&A, no agenda required.
Unstructured time each month for your team to bring CMS questions, analytics they can’t interpret, or content decisions that need a second opinion. Driven entirely by what your team needs that month.
04 · ANALYTICS OPTIMIZATION
Monthly recommendations your editors can act on.
We review your analytics each month and surface specific findings: pages with high bounce rates, search queries finding nothing, forms being abandoned. Translated into editorial actions, not data analyst reports.
05 · GOVERNANCE REVIEW
Quarterly workflow audit.
What clients say in writing
KWALL did an excellent job and had an intuitive knowledge of our project that built on attributes of similar websites that we admired. KWALL’s work was quick and thorough, and everyone at KWALL was easy to work with and friendly.
FAQ
Questions worth asking.
What’s the goal, to reduce our dependence on KWALL, or to keep us engaged long-term?
Genuinely to reduce your dependence on us for routine work. We build your team’s CMS competency, governance practices, and analytics literacy so you can handle the day-to-day without a support ticket. Clients who outgrow the need for this program are a success story, not a loss.
What do the quarterly workshops cover and who should attend?
Workshops are tailored to your team’s current skill gaps based on what we observe in site audits and support tickets. Common topics include content governance best practices, CMS feature training, accessible content creation, and interpreting analytics to make editorial decisions. Content editors, managers, and web coordinators are the typical attendees.
What are monthly office hours used for?
Open Q&A time for your team to bring anything, CMS questions, analytics they don’t know how to read, content decisions they want a second opinion on. It’s unstructured and driven entirely by what your team needs that month.
What does a CMS playbook look like and how do we use it?
A CMS playbook is a practical reference document: how to create and publish each content type on your site, naming conventions, image sizing standards, SEO field guidance, and workflow steps. It lives in your internal documentation system. We update it whenever the site changes.
How does analytics-driven optimization work within this program?
We review your analytics monthly and surface specific, actionable recommendations, pages with high bounce rates, search queries that aren’t finding results, forms that are being abandoned. We translate data into editorial decisions your team can act on without needing to be data analysts.
Made it to the bottom? You’re our kind of person.
Two ways from here. Skim the work and see if we’d be a fit, or send a quick note through the form. The founder reads them.
p.s. we will respond. by Tuesday at the latest.