There is no other university in the world quite like Caltech. As a result, there is intense interest in everything that goes on at the university. The site architecture has to serve the needs of visitors who know what specific content they’re looking for, and those wishing to learn about Caltech in general. There was also a desire to get rid of excess content and have more robust flexibility for incorporating multimedia.
Caltech
Services: Content Strategy | UX Design
Our process
KWALL has worked with Caltech through many phases of their web presence. We helped redesign the main site, all the individual departments, Caltech Giving and Caltech's Extended Education (CTME). This has been a truly great partnership. Through all these projects we've collaborated via workshops, prototyping and UX design to let Caltech's web presence shine.
Best in Class
The best recruiting tool for Caltech is their groundbreaking research and constant stream of Nobel prizes. With this in mind, our content strategy for them became to put that research front and center. So it's no wonder the Caltech homepage looks closer to a newspaper than a typical higher ed site.
Simplified Navigation
So much goes on at Caltech, from research to events that push the boundaries of innovation, that it was critical to simplify navigation and organize information in a logical manner. Now everyone can stay up-to-date on what’s happening on a day-to-day basis in both scientific research and campus life.