It’s all about authenticity, and stock photos just won’t do. Website photography is essential for any website to keep visitors engaged, especially since 65% of people are visual learners – 80% of people remember things they see, while only 20% remember things they read. Great visuals grab and keep attention, and research…
User experience (UX) considerations help ensure your prospects can navigate your website with ease and take your desired actions. Attracting and engaging leads with your web presence is one of the most important things you can do as a modern higher education institution. Prospective students head online when they want to research a college…
When it comes to marketing anything, videos are ubiquitous, and for good reason. People share videos twice as much as they share other content, and 84% of people who responded to that study were persuaded by video to make a purchase. For institutions videography in higher ed recruiting has become a a critical part…
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