User experience (UX) considerations help ensure your prospects can navigate your website with ease and take your desired actions. Attracting and engaging leads with your web presence is one of the most important things you can do as a modern higher education institution. Prospective students head online when they want to research a college…
When it comes to marketing anything, videos are ubiquitous, and for good reason. People share videos twice as much as they share other content, and 84% of people who responded to that study were persuaded by video to make a purchase. For institutions videography in higher ed recruiting has become a a critical part…
Investing in copywriting for higher ed marketing helps you get better content, boost student engagement, and establish a consistent brand voice across all channels. Key Takeaways Improves audience engagement Saves time to focus on other priorities Helps establish a consistent brand voice Sets you apart from competitors Delivers personalization to your audience Pairs with design…
It’s nothing new that search engine optimization (SEO) is important for any website. It is what determines search engine rankings, or how high up on the search page results your content appears when someone does an internet search. This makes formulating an effective SEO strategy for higher ed essential for any institution of…
Gen Z students care about accessibility and personalization. They are constantly using the internet, so they’re not fazed by the shift to online learning. With each new generation comes a new set of priorities, trends, and cultural shifts. Gen Z has already altered a lot about the current landscape, from social media to work to…
Your SEO strategy is the heart of your digital recruitment strategy. The better your higher ed SEO strategy, the better your chances are of meeting recruiting targets. The first encounter between the majority of people and your university is your higher ed Website, which makes SEO very important to your outreach efforts SEO stands for…
Online learning is becoming more attractive than ever as an option for parents having a hard time securing childcare coverage. Schools that make this option available are meeting a real need. It’s time for higher-education institutions to awaken to the need for opening online learning to parents. Online learning used to be the almost exclusive…
Create an optimized, immersive experience for students using lessons learned from the pandemic COVID changed the way we do pretty much everything, and there is no better example than higher education. Lockdowns and other restrictions mean students are accessing their education mostly through online courses with some face-to-face interaction. At the same time, enrollment dropped…
Students now expect a hybrid experience for their higher education where they can physically attend class and catch up with others online if they want to. Here’s how your institution can give them the student experience they demand. Following the lockdowns ushered in by the coronavirus, students no longer want to return to…
Make documents, images, and ideas available to all students, regardless of ability Online class offerings have increased accessibility to education, but not for everyone. If you look at the word “accessibility” in the dictionary, it has several definitions that all mean the same thing: The quality of being usable, reachable, obtainable. While colleges and universities…
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