How to Justify Paying Full Price for an Online Education

With online education firmly established as part of the norm going forward, higher ed institutions are still being challenged to prove the value of online learning. ​ A short while ago, an online degree would not have held the same weight in many circles as one acquired through learning in person. Online learning simply was…

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Could This Be Online Learning’s Finest Hour?

Even before the pandemic, a significant number of students looked to online education as a solution to otherwise insurmountable challenges to on-campus learning. There’s been growing interest in the possibility and merits of online education, with many institutions asking questions about how to bridge the gap between the in-person learning experience and the online experience….

Re-engaging Students and Making Them Feel Safe After COVID

Schools are recording steep declines in attendance during this pandemic. Higher ed institutions must reevaluate how to keep 2021’s students engaged and coming to classes.  By the end of 2020, school and civil authorities were grappling with the reality of having students away from campus, or totally unreachable, due to the fear, anxiety, and uncertainty…

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Fewer International Students? Here Are 4 Easy Solutions

Are International Students Shying Away from U.S. Colleges? Data suggests they might be, but there’s something your institution can do to reach them. Present numbers indicate that fewer international students enrolled in U.S. universities and colleges at the start of the 2020-2021 academic year. This is most likely due to concerns about the coronavirus pandemic,…

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CMS Data Migration for Higher Ed Websites

Embarking on a data migration to a new CMS for your college or university may leave you fraught with worry about all the things that could go wrong. But with the right partner, it doesn’t have to be that way. Over time, as the needs of students and requirements of higher education change, you may…

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How to Build a Virtual Student Support Network

The COVID-19 pandemic created many new challenges for higher education learners. The crisis forced students to complete their coursework at home, and it’s harder than ever for them to engage with their peers. Students depend on virtual learning and socializing experiences more now than ever before. Student support networks provide a much-needed remedy to the…

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Has Your Higher Ed Website Become Frankenstein’s Monster?

Stop the chaos and reach your goals with an effective website governance plan Your institution of higher learning built an informative, engaging website that everyone is proud of. But that was a year ago. What are you doing to keep the site’s content fresh and relevant? If you don’t have a plan for website governance,…

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How to Be Transparent About COVID-19 Conditions at Your College

​ As vaccination rates rise, colleges are opening their campuses again and trying to attract new students, but this doesn’t mean that the COVID-19 pandemic is over. Infection rates are falling, but COVID variants and SARS-CoV-2 (the coronavirus that caused the COVID-19 disease) still exist, and epidemiologists say that the virus is shifting from a…

Are Your Students Landing Good Jobs After They Graduate?

Your college or university offers many educational opportunities. But, to distinguish itself from other schools, you may also need to show students you can help them grow their careers. To understand why, consider the results of a recent survey of 95,505 full-time freshmen entering 148 baccalaureate institutions. In the survey, most respondents said being able…

Facebook Lookalike Audiences: Everything You Need to Know

Higher education institutions use Facebook ads to generate interest from prospective students. Thanks to Facebook lookalike audiences, colleges and universities can deliver targeted ads like never before. Facebook lookalike audiences help higher education institutions identify and connect with social media users who share attributes similar to their alumni, faculty, and students. To understand why, let’s…

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