Higher education institutions use Facebook ads to generate interest from prospective students. Thanks to Facebook lookalike audiences, colleges and universities can deliver targeted ads like never before. Facebook lookalike audiences help higher education institutions identify and connect with social media users who share attributes similar to their alumni, faculty, and students. To understand why, let’s…
Your higher education institution’s website is performing well, and you want to keep it that way, but no website stays on top on its own. To accomplish this goal, you need to prioritize regular website maintenance and optimization. In this post, we’ll go over three reasons you can’t neglect website maintenance and five steps to…
U.S. adults without college degrees who are considering additional education number in the millions, and because of the pandemic and its related job losses, interest has increased. A third of laid-off workers feel they need more education or training. However, this is not translating to higher enrollment – these same adults feel less confident about…
During a time when learning has become completely remote, crowdsourced resources have proven extremely valuable for solving problems teachers and students face. During COVID, many colleges and universities found themselves scrambling to transition to remote learning, and most of them faced problems in the process. Crowdsourcing provides tried and proven resources to help teachers…
Want to improve student enrollment at your college or university? Here’s why you need to create student personas. Student personas can make or break your digital marketing. They can help you to engage the right kind of students if you know how to use them correctly. What is a student persona? A student…
In the face of the unexpected switch to remote learning, teachers and students have both faced challenges academically, technologically, and mentally. Because of COVID-19, many higher education institutions had to move to either complete remote learning or partially online classes. This presented a number of challenges and left institutions scrambling to think of solutions…
Higher education websites produce a large amount of content, and that content needs updating, cleaning, and refreshing regularly to uphold the same quality standard as your university. Your website makes the first impression on your visitors and will have the power to keep them on the site or not. Because it manages a large amount…
The coronavirus (COVID-19) pandemic is making it difficult for local and community colleges to recruit. Here’s how your school can use digital marketing to boost its enrollment. Key Takeaways COVID-19 has made higher ed recruiting harder: Small and medium schools are working harder to hit enrollment goals. Use innovative solutions: Leverage virtual tours, webinars, and…
People are looking to higher-ed websites to answers all their college questions. These institutions must offer a user experience that meets their navigation, design, and mobile usability expectations. What are the main purpose and audience groups for your higher education site? These are two important pillars to establish when setting out to improve the user…
The coronavirus (COVID-19) pandemic has transformed the way local and community colleges connect with students — and its presence will continue to be felt into 2021. COVID-19 made 2020 an unprecedented year, particularly for higher education institutions. Going forward, COVID-19 will have far-flung effects on local and community colleges and their students — but…
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