Higher education institutions need the ability to execute seamless marketing campaigns that are on-par with the marketing prospective students and their parents see every day. Yet, getting the best bang for your bank relative to return on marketing investment takes an effective lead nurturing strategy. Now, marketing automation platforms are becoming must-have tools for colleges…
When it comes to the digital presence for your higher education institution, don’t settle for anything less than exceptional — here’s why you should hire a digital marketing agency that specializes in higher ed. Digital marketing has potential, particularly when it comes to your higher education institution. If you craft an effective digital marketing strategy…
Digital marketing brings more potential student contacts through the sales funnel than traditional recruiting methods, and COVID-19 is making it even more important. The COVID-19 health pandemic has changed the way the world works, plays and learns. This makes digital marketing essential to those in the higher education community. With in-person campus visits largely on…
Learn to Use SEO to Drive Better Student Enrollment For many students, finding your website is the first step to finding their way to your campus. SEO stands for Search Engine Optimization. It is a term that gets thrown around the business world and e-commerce, but what does it mean to colleges and universities trying…
One of the more strategic steps in our R&D process is the competitor analysis. This exercise allows us to see how our clients measure up against their competition and what they can do to stand out. Identifying strengths, weaknesses, and areas of improvement are all desired outcomes, but before we can see what…
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