Field notes · The KWALL studio blog
What we’ve been thinking about.
GEO
Your Old Blog Posts Are Answering for You
An old post with the wrong facts can outrank the page you meant people to find. How to audit and retire stale content.
GEO
Write Pages Answer Engines Can Quote Correctly
AI search will summarize your institution whether you prepare or not. Write the passages you want it to repeat.
Advice
What to Put in a Web RFP When Title II Is the Real Driver
Most website RFPs bolt accessibility on as a line item. If Title II is the reason you are buying, write the RFP that way.
Accessibility
The Department Sites Nobody Provisioned Are Your Title II Risk
The flagship site gets the attention. The lab, center, and program sites nobody provisioned carry the risk. How to bring them into view.
Accessibility
Six Questions That Tell You Where to Start on Title II
Audit, sprint, program, or inventory? Six plain questions sort out which Title II motion your institution needs first.
Accessibility
A Scan Is Not a Remediation Program
A scan tells you where to look. It does not fix templates, train editors, or test with a keyboard. What a remediation program adds.
Accessibility
An Extra Year Is Not a Pause: A Title II Work Plan to April 2027
The DOJ gave public institutions another year. The work did not get smaller. A quarter-by-quarter plan for using the time well.
AI
What AI Search Means for Companies With a Lot of Regional Sites
I've spent years working with organizations that have one brand and a dozen ways of showing up online. A university with departments that each want their own version…
Advice
Five places higher ed websites lose students before they apply, and where to start fixing each one
Enrollment campaigns, campus visits, financial aid packages. Institutions invest heavily in recruiting students. But there's one part of the experience that could quietly undermine all of it: the…
Advice
Answer Engine Optimization for Higher Ed: How Universities Get Cited by AI
Prospective students now ask AI assistants which programs to consider. Answer engine optimization (AEO) is how your institution becomes the cited answer. Here are the eight moves that work.
Advice
Drupal vs WordPress for Higher Education: How to Choose in 2026
Drupal and WordPress both run excellent university websites. An agency that builds on both explains where each wins, the six questions that decide it, and when to migrate.
