Programs · The way we work after launch
A digital team you keep,
not a vendor you replace.
Most agencies sell launches. We sell relationships. Our programs model is how we stay: eight recurring engagements that treat your website as a living product, continuously improved by a team who already knows it inside out. Eight years is our average client tenure. That number is the entire business model.
The Information Age built libraries of facts.
But facts don’t move people. Imagination does.
01 · WAS
The old web organized information.
For three decades a website’s job was simple: take what an organization knew and put it in a searchable, indexable shape. That web has been built. It’s a solved problem.
02 · NOW
The new web sparks imagination.
Today a website is a platform, a product, a conversation partner. It has to compete with AI assistants for attention, earn trust with skeptical humans, and still answer to search engines. It has to feel like something.
03 · KWALL
We design for what comes next.
18 years of deep platform expertise. A practical AI practice. A team that obsesses over the human on the other side of the screen, and quietly, the search engines and LLMs that lead them there.
→ that’s the whole pitch, honestly
Eight programs · Pick one. Or stack them.
Each one stands alone. Most clients stack them.
Most popular
Continuous Redesign
Quarterly design and content sprints that keep your site evolving, with no need to rebuild every five years. Each quarter we tackle one meaningful evolution: a redesigned section, a new content type, a UX improvement informed by analytics.
Compliance
Accessibility & Compliance
Ongoing WCAG 2.2 + ADA Title II monitoring, remediation, and training, so the lawsuit you read about today is not yours next quarter. Monthly automated audits, manual review of high-impact pages, quarterly remediation sprints, and on-call support for new content.
Strategy
Personalization & User Engagement
Audience modeling, segmentation, and dynamic content rollout, measured against the metrics your provost actually cares about. We build the personalization layer, the experiments, and the dashboards. You get fewer popups and higher conversion.
Enablement
Training & Optimization
Editor training, governance workshops, CMS playbooks, and ongoing analytics-driven optimization. We build your team’s capability alongside the site, so when we step back, you don’t need us for the routine work.
Operations
Platform Maintenance & Support
24/7 monitoring, security patches, CMS & plugin updates, performance tuning, incident response, and the on-call team that picks up the phone. The boring work that keeps the lights on, and that keeps your IT director from calling you on a Saturday.
Content
Content Services
A working bench of writers, editors, and content strategists who learn your voice and ship publication-ready content on a retainer. Higher-ed admissions copy, civic-platform plain-language rewrites, AI-enabled drafting workflows for editors who don’t have time to fight ChatGPT.
New for 2026
AI Enablement
We embed an AI strategist with your team for two quarters: identify the highest-leverage workflows, build them into production, and train your staff to keep the practice going internally. By the end you have working AI in your stack and a team that doesn’t need us forever.
Bespoke
Custom Programs
None of the seven above quite fit? We build custom retainers around your team’s actual rhythm. Whatever cadence, scope, and disciplines make sense for your year. The work is the same; the shape changes. Talk to us about what your team actually needs and we’ll write a program for it.
What clients say in writing
KWALL did an excellent job and had an intuitive knowledge of our project that built on attributes of similar websites that we admired. KWALL’s work was quick and thorough, and everyone at KWALL was easy to work with and friendly.
FAQ
Questions worth asking.
What exactly is a ‘program’ and how is it different from a standard retainer?
A program is a recurring engagement with a defined scope, cadence, and deliverables, not just a block of hours you draw down. Each program has a clear focus (maintenance, redesign, content, accessibility, etc.) so you know what you’re getting each quarter, not just how many hours remain.
Can we run multiple programs at the same time?
Yes, and most long-term clients do. A typical combination is Platform Maintenance plus Continuous Redesign, with Accessibility Compliance added for institutions facing ADA Title II timelines. Programs are designed to stack without duplicating effort.
What does ‘cancel any quarter’ mean in practice?
Programs run on a quarterly billing cycle. You can exit at the end of any quarter with standard notice. There are no multi-year commitments or cancellation penalties. Our average client has been with us eight years, not because they’re locked in, but because the work keeps producing results.
Do we have to have worked with KWALL before to start a program?
No. We take on program clients whose sites we didn’t build. There’s a paid onboarding period, typically four to six weeks, where we audit the existing site and codebase before we take on any recurring obligations. That way we know exactly what we’re committing to.
Who is our point of contact across a program engagement?
Each program client has a named program lead who attends quarterly reviews and is the consistent relationship contact. They coordinate across disciplines, engineering, design, content, so you’re not managing multiple vendor threads yourself.
On the work beneath the work
Our work with KWALL isn’t just a CMS change. It’s been a capability change: components, accessible markup, and authoring that delivers quality by default.
Made it to the bottom? You’re our kind of person.
Two ways from here. Skim the work and see if we’d be a fit, or send a quick note through the form. The founder reads them.
p.s. we will respond. by Tuesday at the latest.